Guides

Everything you need to get found on Google, earn more genuine reviews, and turn your Google Business Profile into a steady source of local customers. These guides are written in plain English for Australian small businesses, with no jargon and no shortcuts that put you offside with Google or Australian Consumer Law. Work through them in order if you are starting out, or jump straight to the one that solves the problem in front of you.

Where to start

If you are new to this, follow the path below. Each guide builds on the one before it.

Start here: Why customer reviews matter for your business → then What is a Google Business Profile and why it matters → then How to set up your Google Business Profile → then How to verify your business on Google → then How to use your Google Business Profile day to day → and finally Google reviews: best practices for small businesses.

By the end you will have a live, verified profile, a simple weekly routine to keep it healthy, and a repeatable way to ask for reviews that stays on the right side of the rules.

The guides

Why customer reviews matter for your business What you'll learn: why Google reviews win you local customers, what makes a review actually work, and how to ask every customer for one the right way.

What is a Google Business Profile and why it matters What you'll learn: what a Google Business Profile is, where it shows up, and why it is the most valuable free tool for getting found by people near you.

How to set up your Google Business Profile What you'll learn: how to set up your profile accurately and completely, from your business name and categories to hours, photos and services.

How to verify your business on Google What you'll learn: how Google verifies your business in 2026, which methods you might be offered, and how to pass verification or fix one that has stalled.

How to use your Google Business Profile day to day What you'll learn: a simple weekly routine to keep your profile active, accurate and safe, from posts and photos to replying to every review.

Google reviews: best practices for small businesses What you'll learn: how to earn more genuine reviews without breaking Google's rules or Australian Consumer Law.